Syed Sheraz, Law Firm SEO Consultant
I help law firms get found by people who need a lawyer. I work on SEO, AEO and GEO for lawyers and attorneys in the US, UK, Canada and Australia.
This page tells you who I am, how I got into legal SEO, and how I work, so you know who you would be hiring.
My story
Why I focus on law firm SEO
I wanted to be a lawyer. My real passion was IT, though, so I chose SEO and digital marketing instead.
Law never left me. I still watch courtroom films and legal series, and what grabbed me was always the same thing: how lawyers research, build an argument and work a case through. When I started doing SEO for law firms, it felt like the place where both interests met.
That is why I stay in this field. Most SEO agencies work with every kind of business. Law is different. The searches come from people at a hard moment, advertising rules are strict, and trust counts for more than almost anywhere else. I would rather know 1 field well than be average at many.
I have worked on law firm SEO since 2019, and the case studies on this site show the work since then. I led digital marketing and local SEO at Spartans Law, and I hold a bachelor’s degree in Computer Science from Virtual University.
Law Firm SEO Since 2019
My earliest case study on this site starts in February 2019. Since then I have worked on law firm websites in areas like DWI defense, business law, construction and real estate.
Digital Marketing and Local SEO at Spartans Law
I led digital marketing and local SEO at Spartans Law. You can read the Spartans Law case study to see what that work looked like.
Computer Science Degree
I have a bachelor’s degree in Computer Science from Virtual University. It helps me read a website the way Google does, and explain technical problems in easy words.
Firms in 4 Countries
I work with law firms in the US, UK, Canada and Australia, and I use each market’s own terms, such as solicitor in the UK and Australia. I work remotely from Pakistan.
What I do
What I do for law firms
Legal Keyword Research
I find the exact searches people type when they need a lawyer in your practice area and city, and give each one its own page.
On-Page SEO
I rewrite titles, headings and practice area pages so visitors and Google see what you do and where.
Local SEO
I set up and tune your Google Business Profile, listings and location pages so people nearby find you.
Off-Page SEO and Authority Building
I earn links and mentions from relevant legal, local and industry sites. I do not buy links or use private blog networks.
AEO and GEO
I make your content clear and consistent so answer engines and AI tools can find and quote your firm, then I check whether they do.
How I work
Principles I will not bend
I Keep Legal Advertising Rules in Mind
Rules on legal advertising differ by state and country. I do not give legal advice, but I keep titles, headlines and results claims plain and truthful, and I flag anything that may need a second look. Your lawyers have the final say on every page.
I Count Calls and Cases, Not Just Traffic
More visitors mean little if the phone stays quiet. I aim at searches from people who need a lawyer in your area, and I track calls and consultation forms. Where you can share it, I look at signed cases too.
I Build Pages Clients Can Trust
Thin posts stuffed with city names do not earn trust. I build practice area pages that answer the questions a worried client has, show who the lawyers are, and use real case results where your rules allow. Results vary by firm, practice area and city.
Proof
Case studies and my writing
Here are four case studies, with numbers as shown on each case study page. Results vary by firm, practice area and city.
Business and personal law, Brisbane
Family and immigration, London
To see how I think, start with How SEO Works for Law Firms, The Complete Guide to SEO for Lawyers, or 13 Law Firm Marketing Secrets Your Competitors Know.
FAQs
Frequently asked questions
Who is Syed Sheraz?
I am a law firm SEO consultant. I help lawyers and attorneys get found on Google and in AI answers, with SEO, AEO and GEO. I have worked on law firm websites since 2019 and led digital marketing and local SEO at Spartans Law.
Where are you based, and who do you work with?
I work remotely from Pakistan with law firms in the US, UK, Canada and Australia. I use the local terms and keep each market’s advertising rules in mind, and your lawyers review anything that describes the law.
Why do you focus on law firms?
Law searches come from people at a hard moment, advertising rules are strict, and trust counts for more than in most fields. Knowing 1 field well lets me build pages and plans that fit it. It is also the field I wanted to work in.
What will you never do?
I do not buy links, use private blog networks, fake reviews or promise rankings or cases. If a tactic is built to trick Google, I do not use it.
How do we start?
Request the free legal SEO audit. I look at your site and send you a report on what is holding it back, and the report is yours to keep. Then we talk about whether and how I can help.
Free legal SEO audit
Ready for more calls? Start with a free audit.
Send me your website. I will look at it and send you a detailed analysis, with the first things I would fix. The report is yours to keep.
- A plain-English report, no jargon
- The first 3 fixes I would make on your site
- No contract and no pressure